Not only does the influx of ridesharing companies in the transportation industry impact the traditional taxi services, but considerable competition exists between comparable mobile apps as well. Considering that Uber and Lyft serve the same fundamental purpose, how does the consumer determine which one to use?
I employed two methods of qualitative research during my study.
I conducted structured participant observations and individual in-depth interviews.
I used a convenience sampling strategy to acquire a sample of eight undergraduate students from Clemson University, consisting of four men and four women.
Users were instructed to perform the task of requesting a ride on both apps and screen-record it. This data allowed me to observe and compare the user’s experience with each of the app interfaces, ease of navigation, and total time taken to perform the task.
The process to request a ride on Uber and Lyft were almost identical: similar interface layout, same amount of steps, and same time spent. The participants didnt show hesitation, ask questions, or have technical difficulties on either app.
Conclusions: Strategy and Interpretation
To expand this project, I would use a different sample population because
findings may be different in an urban environment where exposure to Uber and
Lyft is more comparable and these apps are used more frequently.
Limitation: The observations were considerably short. If I were to expand this project, I would change the observations to include the whole process involved on both apps, not just requesting the ride.
Limitation: The majority of the participants in my study only had experience with Uber and there were no participants who favored Lyft.